key legal risks

What are the main legal frameworks governing email marketing?

Email marketing is primarily regulated by laws such as the CAN-SPAM Act in the United States, the General Data Protection Regulation (GDPR) in the European Union, and the Privacy and Electronic Communications Regulations (PECR) in the UK. These laws set rules for commercial messages, establish requirements for commercial email, and give recipients the right to have emails stopped from being sent to them.

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