What Are the Main Requirements of the CAN-SPAM Act?
There are several key requirements to ensure compliance with the CAN-SPAM Act:
Accurate Header Information: The "From," "To," "Reply-To," and routing information must be accurate and identify the person or business who initiated the message. Non-Deceptive Subject Lines: Your subject lines should be relevant to the content of the email and not misleading. Identify the Message as an Ad: The email must include a clear and conspicuous notice that it is an advertisement or solicitation. Include Your Physical Address: You must include a valid physical postal address in every email you send. Opt-Out Mechanism: Every email must include a clear and conspicuous explanation of how the recipient can opt-out of receiving future emails, and the opt-out mechanism must be easy to use. Honor Opt-Out Requests Promptly: Opt-out requests must be honored within 10 business days. Monitor What Others Are Doing on Your Behalf: If you hire another company to handle your email marketing, you are still responsible for ensuring compliance with the CAN-SPAM Act.