What Are the Main Responsibilities of a DPO in Email Marketing?
The responsibilities of a DPO in the context of email marketing include:
Ensuring that data collection methods adhere to legal standards. Advising on data retention policies and ensuring that data is not kept longer than necessary. Overseeing the implementation of consent management systems to ensure that subscribers have given explicit consent to receive marketing emails. Providing guidance on data subject rights, including access, correction, and deletion of personal data. Conducting data protection impact assessments (DPIAs) when introducing new email marketing tools or campaigns.