What are the potential downsides of longer emails?
While longer emails have their benefits, they also come with potential downsides. One major issue is the risk of losing the reader's attention. If the email is not well-structured or engaging, readers may abandon it halfway through. Additionally, longer emails can sometimes overwhelm recipients, leading them to ignore future emails from your brand. Therefore, itâs crucial to ensure that every element of the email adds value and keeps the reader interested.