What are the potential penalties for non-compliance?
Non-compliance with email marketing regulations can result in severe penalties. For example, violations of the CAN-SPAM Act can lead to fines of up to $43,792 per email. Under GDPR, businesses can face fines of up to €20 million or 4% of their annual global turnover. CASL violations can incur penalties of up to $10 million per violation. These penalties underscore the importance of adhering to legal frameworks and implementing robust compliance measures.