What are the potential risks of neglecting regular reviews?
Neglecting regular reviews can lead to several risks. Firstly, it can result in sending irrelevant or outdated content to subscribers, which can increase unsubscribe rates and reduce engagement. Secondly, it can cause marketers to overlook technical issues such as broken links or deliverability problems. Lastly, without reviews, it’s challenging to measure the ROI of email campaigns accurately, making it difficult to justify marketing spend and resources.