data resilience

What are the Potential Risks of Poor Data Resilience?

Poor data resilience can lead to various risks including:
Data Loss: Losing critical email marketing data can halt your campaigns and lead to significant revenue loss.
Data Breaches: Compromised data can result in legal penalties and loss of customer trust.
Operational Downtime: Inaccessible data can cause delays and interruptions in your email marketing efforts.
Inaccurate Analytics: Corrupted or incomplete data can lead to incorrect analysis and poor decision-making.

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