What are the recent changes in email marketing regulations?
The field of email marketing is constantly evolving, and regulatory updates are a key area where marketers need to stay informed. Some of the recent changes include stricter enforcement of the GDPR (General Data Protection Regulation) in Europe, amendments to the CAN-SPAM Act in the United States, and new guidelines under the CCPA (California Consumer Privacy Act). These updates emphasize the importance of obtaining explicit consent from recipients and providing clear opt-out mechanisms.