What are the Responsibilities of a Resource Owner?
The responsibilities of a resource owner in email marketing include:
Data Collection: Ensuring that email addresses are collected legally and ethically, often through opt-in forms or other compliant methods. Data Management: Regularly updating and cleaning the email list to remove inactive or invalid addresses. Compliance: Ensuring that all email marketing activities comply with relevant laws and regulations. Segmentation: Segmenting the email list based on various criteria to tailor email campaigns for different audience segments. Security: Protecting the email database from unauthorized access and data breaches.