While email marketing is highly effective, it does come with certain risks if not properly managed:
1. Spam Complaints: If recipients mark your emails as spam, it can harm your sender reputation and affect your deliverability rates. 2. Unsubscribes: High unsubscribe rates can indicate that your content isn’t resonating with your audience. 3. Legal Issues: Failing to comply with email marketing laws such as the [CAN-SPAM Act](https://) or GDPR can result in hefty fines and legal issues. 4. Poor Deliverability: If your emails frequently end up in spam folders, your overall campaign effectiveness will suffer. 5. Reputation Damage: Sending irrelevant or too frequent emails can annoy subscribers and damage your brand’s reputation.