The risks associated with an email marketing breach are significant:
Reputation Damage: Customers and clients may lose trust in your brand if their data is compromised. Legal Consequences: Non-compliance with regulations like GDPR or CAN-SPAM can result in hefty fines. Financial Loss: The cost of breach mitigation, legal fees, and compensation can be substantial. Loss of Customer Data: Stolen email lists can be sold or used for further malicious activities.