While false urgency can be effective, it also comes with significant risks:
Loss of Trust: If recipients discover that the urgency was fabricated, it can damage the brand's credibility and lead to a loss of trust. Increased Unsubscribe Rates: Recipients may feel manipulated and choose to unsubscribe from future emails. Negative Brand Perception: Overuse or misuse of urgency tactics can create a negative perception of the brand as being dishonest or pushy.