What Are the Risks of Having an Inactive Subscriber List?
An inactive subscriber list can lead to several issues, including: - Poor Deliverability: High bounce rates and low engagement can signal to email service providers that your emails are spam, affecting your deliverability. - Wasted Resources: Sending emails to inactive subscribers is a waste of time and resources. - Reputation Damage: Continuously sending emails to uninterested parties can damage your brand’s reputation.