What Are the Risks of Ignoring Engagement Metrics?
Ignoring engagement metrics can lead to several risks:
1. Decreased Deliverability: ISPs monitor engagement rates to determine whether your emails should be sent to the inbox or the spam folder. Poor engagement could negatively impact your sender reputation. 2. Wasted Resources: Without knowing what works and what doesn't, you may waste time and money on ineffective strategies. 3. Lower ROI: If you are not optimizing your campaigns based on engagement metrics, you are likely missing out on opportunities to increase your return on investment. 4. Customer Disengagement: Sending irrelevant or poorly timed emails can lead to customer fatigue, causing them to disengage or unsubscribe.