What Are the Risks of Ignoring Mobile Optimization?
The primary risk of ignoring mobile optimization is that your emails may not display correctly on mobile devices. This can result in text being too small to read, images not scaling properly, and crucial call-to-action buttons becoming hard to click. Consequently, recipients are more likely to delete your email or unsubscribe from your mailing list. Additionally, poor mobile experience can damage your brand's reputation and reduce customer satisfaction.