Having inauthentic subscribers can lead to several issues:
Spam Complaints: If your emails are marked as spam by inauthentic subscribers, it can damage your sender reputation. Low Engagement: Inauthentic subscribers are less likely to engage, skewing your metrics and making it difficult to assess the effectiveness of your campaigns. Increased Costs: Many email marketing platforms charge based on the number of subscribers. Inauthentic subscribers inflate your costs without providing any value.