What Are the Risks of Not Having Strong Email Marketing Policies?
Neglecting to implement strong policies can lead to several negative outcomes:
- Legal Penalties: Non-compliance with regulations can result in hefty fines and legal action. - Reputation Damage: Sending unsolicited emails can lead to being blacklisted, which harms your sending reputation. - Low Engagement: Without clear policies, subscribers may feel overwhelmed or deceived, leading to higher unsubscribe rates and lower engagement.