What are the Risks of Not Limiting Password Sharing?
Failure to limit password sharing can expose your email marketing strategy to various risks:
- Data Breaches: Unauthorized access can lead to data breaches, compromising sensitive customer information. - Brand Damage: Unauthorized emails sent from your account can damage your brand's reputation and lead to loss of trust. - Compliance Issues: Not securing access to your email marketing platforms can result in non-compliance with regulations like GDPR and CAN-SPAM. - Operational Disruptions: Unauthorized changes to your email campaigns or settings can disrupt your marketing efforts and lead to financial losses.