The data cleansing process typically involves the following steps:
Data Collection: Gather all email addresses from various sources, including sign-up forms, CRM systems, and past campaigns. Validation: Verify the syntax of email addresses to ensure they follow the correct format. Verification: Use email verification tools to check if the email addresses are active and valid. Duplication Removal: Identify and remove duplicate records to ensure each email address appears only once in your list. Segmentation: Segment your list based on engagement levels, preferences, and other relevant criteria. Update and Maintain: Regularly update your list by removing inactive or unsubscribed users.