What Are the Steps Involved in Email List Cleansing?
1. Identify Inactive Subscribers: Look for subscribers who havenât opened or clicked on your emails in a certain period, typically 3-6 months. 2. Send Re-Engagement Campaigns: Before removing inactive subscribers, try sending a re-engagement email to see if they are still interested. 3. Remove Hard Bounces: Hard bounces occur when an email is permanently undeliverable. Remove these addresses immediately. 4. Remove Soft Bounces: Soft bounces are temporary issues, but if an email address continues to soft bounce, itâs best to remove it. 5. Check for Spam Traps: Ensure there are no spam traps in your list as they can severely damage your sender reputation. 6. Validate Email Addresses: Use email validation tools to check for and remove invalid email addresses. 7. Segment Your List: After cleansing, segment your list based on engagement levels to send more targeted and relevant emails.