What are the Steps Involved in the Approval Process?
The approval process generally involves several steps:
Content Creation: Crafting the email content including the subject line, body, and call-to-action elements. Internal Review: Internal stakeholders review the email for accuracy, compliance, and relevance. Compliance Check: Ensuring that the email adheres to legal guidelines and company policies. Test Send: Sending test emails to a small group to identify any issues. Final Approval: Getting the final green light from decision-makers before the email is sent to the entire list.