There are various models used in email marketing, ranging from simple to complex. Some of the commonly used models include:
Rule-based Models: These are straightforward models that use predefined rules to segment and target users. Statistical Models: These models use statistical methods to analyze user data and predict outcomes. Machine Learning Models: These advanced models use algorithms to learn from data and make predictions without being explicitly programmed. Deep Learning Models: These are the most complex models, using neural networks to analyze vast amounts of data and make highly accurate predictions.