cost:

What Are the Typical ROI Metrics for Email Marketing?

To assess the effectiveness of your email marketing efforts, consider these ROI metrics:
1. Open Rate: The percentage of recipients who open your email.
2. Click-Through Rate (CTR): The percentage of recipients who click on links within your email.
3. Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase.
4. Cost per Acquisition (CPA): The cost associated with acquiring a new customer through email marketing.
5. Lifetime Value (LTV): The total revenue a business can expect from a customer over the course of their relationship.

Frequently asked queries:

Why is Understanding the Cost of Email Marketing Important?
What Are the Primary Costs Involved in Email Marketing?
How Does the Choice of Email Service Provider (ESP) Affect Costs?
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What Are the Typical ROI Metrics for Email Marketing?
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