What Are the Typical ROI Metrics for Email Marketing?
To assess the effectiveness of your email marketing efforts, consider these ROI metrics:
1. Open Rate: The percentage of recipients who open your email. 2. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. 3. Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase. 4. Cost per Acquisition (CPA): The cost associated with acquiring a new customer through email marketing. 5. Lifetime Value (LTV): The total revenue a business can expect from a customer over the course of their relationship.