Both companies adhere to several best practices in email marketing:
1. Consistency: Regularly scheduled emails keep the audience engaged. 2. Value-Driven Content: Providing valuable and interesting content ensures high engagement. 3. Responsive Design: Ensuring that emails look good on all devices is crucial. 4. Clear CTAs: Guiding the user towards a specific action increases conversion rates. 5. Segmentation: Sending tailored content to different segments improves relevance.