What are True Positive Rate (TPR) and False Positive Rate (FPR)?
- True Positive Rate (TPR): This is also known as sensitivity or recall. It measures the proportion of actual positives that are correctly identified by the model. In email marketing, this would be the proportion of subscribers who were predicted to open the email and actually did. - False Positive Rate (FPR): This measures the proportion of actual negatives that are incorrectly identified as positives. In email marketing, this would be the proportion of subscribers who were predicted to open the email but did not.