What Aspects of a Website Should Be Audited for Email Marketing?
Several key areas should be audited to ensure your website is ready for email marketing:
Landing Pages: Are your landing pages optimized for conversions? Ensure they have a clear call-to-action (CTA) and are aligned with the content of your emails. Mobile Responsiveness: Is your site mobile-friendly? A significant portion of email traffic comes from mobile devices, so your site must be responsive. Page Load Speed: Does your website load quickly? Slow load times can lead to high bounce rates and lost conversions. SEO Optimization: Are your pages optimized for search engines? This can improve organic traffic and complement your email marketing efforts. Analytics Integration: Do you have analytics set up to track the performance of your email campaigns on your website?