maintain consistency:

What Aspects of Consistency Should be Maintained?


Frequency: Whether you send emails weekly, bi-weekly, or monthly, stick to a schedule. This helps your audience know when to expect your emails.
Design: Use a consistent template and color scheme to reinforce your brand identity.
Tone and Voice: Maintain a consistent tone and voice in your emails. This ensures that your brand personality comes through in all communications.
Content: Ensure the quality and type of content remains consistent. If you promise value, consistently deliver on that promise.

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