Frequency: Whether you send emails weekly, bi-weekly, or monthly, stick to a schedule. This helps your audience know when to expect your emails. Design: Use a consistent template and color scheme to reinforce your brand identity. Tone and Voice: Maintain a consistent tone and voice in your emails. This ensures that your brand personality comes through in all communications. Content: Ensure the quality and type of content remains consistent. If you promise value, consistently deliver on that promise.