What Best Practices Should Be Followed When Using Graphics in Emails?
When incorporating graphics into your email marketing campaigns, consider the following best practices:
- Consistency: Ensure that the style of your graphics aligns with your brand identity. - Alt Text: Use descriptive alt text for all images to improve accessibility and SEO. - Mobile Responsiveness: Design graphics that are mobile-friendly since a significant portion of emails are opened on mobile devices. - Balance: Avoid overloading your email with too many graphics, as this can overwhelm recipients and increase load times. - CTA Integration: Design graphics that naturally guide the reader towards your call-to-action.