Improving the consistency of your email marketing performance involves several steps:
1. Segmentation: Segment your email list based on demographics, behaviors, and preferences to ensure your messages are targeted. 2. Personalization: Use personalization techniques to make your emails more relevant and engaging to your audience. 3. Optimization: Continuously optimize your email content, subject lines, and send times based on data and feedback. 4. Deliverability: Monitor and improve your email deliverability rates to ensure your emails reach the inbox. 5. Automation: Implement email marketing automation to maintain consistency in your campaigns.