There are several strategies that email marketers can adopt to reduce carbon emissions:
Segmenting email lists to ensure that only relevant recipients receive emails, thereby reducing the number of emails sent. Using energy-efficient data centers and opting for providers that use renewable energy sources. Optimizing email content to reduce the size of emails, which can lower the energy required to transmit and store them. Encouraging recipients to regularly clean their inboxes to reduce storage requirements. Implementing automation tools to streamline email campaigns and reduce unnecessary emails.