Several factors can contribute to a drop in open rates:
Unengaging Subject Lines: If your subject lines are not compelling or relevant, recipients are less likely to open your emails. Sender Reputation: A poor sender reputation can cause your emails to land in spam folders, reducing open rates. Frequency of Emails: Sending too many emails can lead to email fatigue, causing recipients to ignore or unsubscribe from your emails. Irrelevant Content: If the content of your emails is not relevant to your audience, they are less likely to open future emails. Technical Issues: Problems with email deliverability, such as broken links or images, can also impact open rates.