Several factors contribute to cart abandonment, including:
Unexpected Costs: Additional charges like shipping fees, taxes, or service charges that were not disclosed upfront can deter customers from completing their purchase. Complex Checkout Process: A lengthy or complicated checkout process can frustrate customers, causing them to abandon their cart. Lack of Trust: Concerns about payment security or the credibility of the website can lead to cart abandonment. Comparison Shopping: Customers might add items to their cart as a form of comparison shopping and then leave to explore other options. Distractions: External interruptions can cause potential buyers to leave the site without completing their purchase.