There are several factors that can lead to decreased customer engagement in email marketing:
Irrelevant Content: If your emails do not provide value or are not aligned with the interests of your audience, they are likely to be ignored. Frequency of Emails: Sending too many emails can overwhelm recipients, leading to higher unsubscribe rates. Conversely, sending too few can make your audience forget about you. Poor Design and Layout: Emails that are not mobile-friendly or have confusing layouts can deter engagement. Spammy Subject Lines: Subject lines that are misleading or sound like spam can decrease open rates. Timing: Sending emails at the wrong time can result in lower engagement. Timing should be optimized based on your audience's behavior.