Content Quality: The content of your email must be engaging and relevant. If the content does not resonate with the audience, they are unlikely to click on any links. Call to Action (CTA): A weak or unclear call to action can result in low CTRs. Make sure your CTA is prominent, action-oriented, and easy to find. Mobile Optimization: If your emails are not optimized for mobile devices, recipients may have a poor user experience and avoid clicking links. Ensure your emails are responsive and look good on all devices. Link Placement: Links should be placed strategically within the email. If they are buried within the text or not easily noticeable, recipients may miss them.