Several factors can contribute to poor engagement rates:
Irrelevant content: If your emails do not align with the interests and needs of your recipients, they are less likely to engage. Inconsistent sending frequency: Sending emails too frequently can annoy recipients, while infrequent emails may cause them to forget about you. Poor subject lines: Subject lines that are not compelling or are misleading can result in low open rates. Lack of personalization: Generic emails that do not address the recipient's preferences or past interactions can lead to disinterest. Technical issues: Problems such as broken links, poor mobile optimization, or deliverability issues can hinder engagement.