Several factors can lead to stakeholder misalignment in email marketing, including:
Different Goals: Marketing may focus on brand awareness, while sales prioritize lead conversion. Communication Gaps: Lack of regular updates and feedback loops can create misunderstandings. Resource Allocation: Differences in opinion about budget and resource distribution can cause friction. Lack of Clear Metrics: Without agreed-upon KPIs, it's difficult to measure success uniformly. Technological Disparities: Using different tools and platforms may hinder data integration and strategy execution.