What Challenges Can Arise During Domain Consolidation?
While domain consolidation can offer numerous benefits, it also presents certain challenges:
Technical Complexities: The process of merging domains involves technical tasks, such as updating DNS records, email authentication protocols like SPF, DKIM, and DMARC. These require careful planning and execution to ensure a smooth transition. Potential Deliverability Issues: During the transition, there is a risk of temporary deliverability issues as mail servers and spam filters adjust to the changes. It's crucial to monitor deliverability metrics closely and make necessary adjustments. Data Migration: Consolidating domains may require the migration of historical data, such as subscriber lists and engagement metrics. This can be a complex task, especially if the data is stored in different systems or formats.