What Challenges Do Businesses Face in Email Marketing?
Businesses often face several challenges in email marketing, including:
Deliverability: Ensuring that emails reach the recipients' inboxes and not their spam folders. Content Creation: Creating engaging and relevant content that resonates with the audience. Segmentation: Accurately segmenting the email list to send targeted messages. Compliance: Adhering to regulations such as GDPR and CAN-SPAM Act to avoid legal issues. Analysis: Effectively analyzing campaign performance to make data-driven decisions for future campaigns.