Several factors can contribute to low subscription rates:
1. Unattractive Incentives: If your incentives for subscribing are not compelling, people won't sign up. 2. Poorly Designed Sign-Up Forms: Complicated or unattractive forms can deter sign-ups. 3. Lack of Visibility: If your sign-up forms are hard to find, people won't subscribe. 4. Privacy Concerns: Potential subscribers may be wary of how their data will be used. 5. Non-Targeted Content: If the content you offer is not relevant to the potential subscribers, they won't be interested.