Several criteria can be used for behavioral segmentation in email marketing, including:
1.
Purchase Behavior: Segmenting based on past purchase history, frequency, and amount spent.
2.
Email Engagement: Dividing subscribers by their level of engagement with your emails, such as opens, clicks, and forwards.
3.
Website Activity: Segmenting based on actions taken on your website, like pages visited, products viewed, and forms filled out.
4.
Product Usage: Grouping users based on how they use your product or service, including frequency and features used.
5.
Customer Journey Stage: Segmenting based on where the subscriber is in the
customer journey, such as new leads, active users, or churn risks.