Several key criteria should be periodically reviewed and updated to ensure your email marketing remains relevant and effective:
Audience Segmentation: Ensure that your segments are still accurate and relevant. Update segments based on new data and customer behavior. Content Relevance: Regularly update the content to match your audience's current interests and needs. Sending Frequency: Adjust the frequency of your emails based on engagement metrics and customer feedback. Design and Layout: Keep your email designs fresh and aligned with current trends and brand guidelines. Call-to-Action (CTA): Test and update CTAs to ensure they are compelling and aligned with your campaign goals.