To effectively implement advanced personalization, marketers need access to a variety of data types. These include:
Demographic data such as age, gender, and location. Behavioral data like past purchase history, browsing behavior, and email engagement metrics. Psychographic data which includes interests, values, and lifestyle information. Transactional data such as previous orders, average order value, and purchase frequency. Contextual data like device type, time of opening the email, and current stage in the customer journey.