predictive models

What Data is Needed for Predictive Models?

Effective predictive models require a variety of data points, including:
Subscriber Demographics: Age, gender, location, etc.
Behavioral Data: Past interactions with emails, such as opens, clicks, and conversions.
Engagement Metrics: Open rates, click-through rates, and bounce rates.
Purchase History: Data on past purchases and transaction values.
Website Activity: Information on how subscribers interact with your website.

Frequently asked queries:

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