For effective personalization, you need to collect and analyze various types of data:
Demographic data: Basic information such as age, gender, and location can help tailor content to suit different audience segments. Behavioral data: Track user interactions with your website, emails, and other digital touchpoints to understand their preferences and interests. Transactional data: Purchase history and spending patterns can provide insights into what products or services a subscriber is interested in. Engagement data: Monitor email open rates, click-through rates, and other engagement metrics to gauge the effectiveness of your campaigns and adjust accordingly.