Understanding what drives engagement can help refine email marketing strategies. Key factors include:
- Relevance: Emails must be relevant to the recipient’s interests and needs. - Timing: Sending emails at the right time can significantly impact open rates. This varies depending on the target audience. - Subject Lines: Compelling and concise subject lines can entice recipients to open emails. - Call to Action: Clear and actionable CTAs can drive desired outcomes, whether it's making a purchase or reading a blog post.