What Elements Make Up the Visual Appearance of an Email?
Several elements contribute to the visual appearance of an email, including:
- Layout: A structured layout helps guide the reader's eye through the content. - Color Scheme: Colors should align with your brand and evoke the desired emotions. - Typography: The choice of fonts and their sizes affect readability and overall aesthetics. - Images and Graphics: Visuals can enhance the message but should be optimized for quick loading. - Call-to-Action (CTA) Buttons: Well-designed CTA buttons can drive engagement and conversions.