Logo Usage: Specify how your logo should appear in emails, including size, placement, and spacing.
Color Palette: Define the colors that should be used in your email campaigns to ensure visual consistency.
Typography: Choose fonts that align with your brand and specify their usage.
Tone and Voice: Describe the tone (e.g., friendly, professional) and voice (e.g., first-person, third-person) to be used in your email content.
Imagery: Outline the types of images that align with your brand, including style, resolution, and format.
Layout and Design: Provide guidelines on the structure of your emails, including header and footer design, spacing, and alignment.
Call to Action (CTA): Specify how CTAs should appear, including button color, size, and placement.