What Elements Should Be Included in the Email Body?
To create a compelling email body, consider including the following elements:
- Personalization: Use the recipient’s name and tailor the content to their interests. - Clear CTA: Include a clear, compelling call-to-action that directs the reader on what to do next. - Visuals: Use images, videos, or infographics to make your content more engaging. - Social Proof: Add testimonials, reviews, or user-generated content to build trust. - Mobile Optimization: Ensure your email is mobile-friendly, as a significant portion of users will read it on their phones.