When revising your email campaigns, consider the following elements:
Subject lines: Test different subject lines to see which ones generate higher open rates. Content: Ensure the email content is relevant, engaging, and provides value to your audience. Design: Optimize the email design for readability and visual appeal. Consider mobile optimization. Call-to-action (CTA): Make sure your CTAs are clear and compelling, encouraging recipients to take the desired action. Segmentation: Revisit your segmentation strategy to ensure you’re targeting the right audience with the right message.