Several factors influence email open rates, including:
Sender Reputation: A good sender reputation ensures your emails land in the inbox rather than the spam folder. Relevance of Content: Emails that offer value and relevance to the recipient are more likely to be opened. Design and Layout: Visually appealing emails with a clean layout can entice recipients to open them. Mobile Optimization: With the rise of mobile email usage, optimizing for mobile devices is crucial. Frequency of Emails: Sending too many emails can lead to fatigue, while too few can cause disengagement.